Do you speak the Language of Marketing? Or the Language of Business?

This is one of the biggest missed opportunities I see talented people make that cost them sales revenues. Let’s define each language so you begin to distinguish between the two, and know when to use the appropriate one.

When talking to prospects or new clients, I always ask the question, “Can you give me the three minute version of your business? That question can get someone talking for hours–literally–about their business, expertise and products.

No doubt your business is very exciting to you, or you wouldn’t be doing it. However, when I pose this question, I am listening for whether they are speaking the language of marketing or the language of their business. 99% of the time people are speaking the language of their business.

This is one of the biggest “missed opportunities” I see talented people make that cost them sales revenues. Let’s define each language so you begin to distinguish between the two, and know when to use the appropriate one. Think of one as speaking English, the other as speaking French.

The language of business speaks about what you do, how long you have been in business, what products and services you offer. Many times the more education, experience and expertise one has about their business, the tendency can be to “tell” people about their products and services.

For example, when I ask the question to speakers, authors, coaches and professionals, most start immediately telling me their expertise, education or teaching me their “content or products,” rather than discussing how their expertise can help someone. People **** to be told or sold. You can always tell when someone is speaking the language of business, because your eyes tend to glaze over after a few minutes.

The language of marketing speaks to what people want and need; what problem they have that needs solving. It is the language of what they desire at the deepest level of their values.

The language of marketing ASKS questions to discover what is important to the prospect and what they really need and want. People LOVE to talk about what is really important to them.

The language of marketing speaks to the concerns that keep us awake at night or diminish our quality of life, as well as our deepest aspirations. The language of marketing is the language of passion, love and purpose; the language of emotion. As we all know, people make decisions to buy based on EMOTION, and then they justify their decision with reason and logic.

This week notice your language. Is it speaking to the wants, needs and desires of your customers and prospects? Do you know what is most important to them?

At my Best-Seller Business Bootcamp, we literally spend an entire day re-engineering these two languages in your business–so you can influence MORE people instantly. Nothing feels better than a prospect buying your service or product, saying, “This is exactly what I need.”

Here’s To Your Marketing Success!



Are You Looking For A Realistic $250K First Year Income Potential?

In order to achieve more, it requires us to move into unfamiliar territory in order to create new patterns of success. It isn’t easy, but it is always worth it in the end when we achieve our new goals.

For example, I recently purchased an Apple Mac Pro, and am so excited about all the bells and whistles it has for creating extraordinary multi-media training programs. I was nervous at first to make the shift, but became more excited as a dear friend and Mac expert began setting up my new systems and showing me the ropes. I admit several times this week I found myself heading back to my old computer when I needed to “get something out quickly” because it felt more comfortable and familiar.

Getting out of our comfort zones is often the hardest step, yet the most important step for us as entrepreneurs and small business owners in order to move to the next level of success. It is easy to saddle up, but the giddy up comes when we step out of our comfort zones and take new actions to grow ourselves and our businesses.

If we want to take our business to the next level, it is important to distinguish the difference between “saddle up and giddy up.” In working with many speakers, authors and coaches coaching them to the next level of success, I often notice many tasks they love to do are defined as “saddling up.”

They want to attend another seminar, or read another book before they actually start. They will often start another project before completing the previous project. Many have spent years getting ready to get ready to get ready.

Want to increase your results, generate more income, or create more personal free time? Then determine the top 3 strategic “giddy up” actions you must take this week.

Here are 5 key questions to help you determine your best strategic actions:

1. What marketing do I need to implement that will generate the most revenues and results for my business?

2. What actions am I doing that keep me busy, but don’t yield a return on my investment of time and money?

3. What are my “First Money First” actions that I must take this week to grow my business?

4. What do I know to do, which will improve my business, that I am not doing?

5. What actions do I commit to do this week to expand my comfort zone and move me closer to my desired goals?

In order to achieve more, it requires us to move into unfamiliar territory in order to create new patterns of success. It isn’t easy, but it is always worth it in the end when we achieve our new goals. A wise person once said, “To get something better we must do something different.”

Yes, switching from a PC computer to a Mac is uncomfortable for me right now, but the rewards in the end are well worth the extra effort. Time to stop saddling up. . .and just giddy up!



Serious Entrepreneurs ONLY Beyond This Point!

Do your prospects take action to avoid pain or to pursue pleasure? You see, people make decisions based on “moving away from pain” or “moving toward pleasure.” In our marketing, when we can honestly tap into people’s pain and pleasure motivators we can influence them to take action that will better their lives and business.

Several weeks ago, there was a knock on the door and I opened it to find a young man beaming from ear to ear. He was so enthusiastic as he politely asked me how my day was going, that I couldn’t help but laugh and engage in conversation with him.

He asked me a very powerful question, “Miss, do you believe in second chances?” (If he only knew my work, I thought to myself.) “Yes, I absolutely do,” I told him.

Well Miss, then I am here today about second chances. He had my attention, which solicitors seldom do.

He went on, “Are you familiar with inner cities and the struggle there?” I told him about living in LA for many years and working with groups helping kids get out of the inner city trap.

You are my new best friend, he said because most of my friends from school are still stuck there. (Ouch, he had me at hello-now this?) He went on, I was spell bound.

“I have been blessed with a second chance and I am here right now asking you to buy an investment in my future.” That day I bought way more magazines than I will ever read. I really think I should have hired him on the spot to teach my clients how to sell!

This young man, Shaun, was one of the best salespeople I have met at tapping my motivators to buy - all of them. As he told his story, I was motivated not only to move away from the pain of ignoring someone asking for a second chance, and also moving him away from the pain of his past life. I was also compelled to move toward “investing in his future” as he reminded me several times, “You are not buying magazines, you are investing in my future as he shared with me his earnings for each magazine when I kept responding, “Ok, I will buy that magazine as well.”

Do I care about the magazines? Not as much as I care about giving Shaun a second chance. He was honest about what was most important to him, and I bought a product to be a part of helping his future after he had tapped both my pain and pleasure motivators.

Years ago, I remember hearing the statistic that the average household spends over $79 on a door-to- door magazine sales each year. I grossly exceeded the national average magazine sale that day as Shaun made his closing offer. I even gave him a couple of my favorite self-help books to further inspire him and his cause.

As he left that day, he asked if he could bring a friend by the next afternoon to meet me. I said yes, and the following day he showed up with his friend. They walked away with a several more motivational tapes which I pulled from my library.

You see, people make decisions based on “moving away from pain” or “moving toward pleasure.” In our marketing, when we can honestly tap into people’s pain and pleasure motivators we can influence them to take action that will better their lives and business. In order to do that, we must understand their pain/pleasure triggers and tap into these motivators before they will be compelled to accept the solutions we offer them.

Do your prospects take action to avoid pain or to pursue pleasure? When we know how to use both, we can be powerful communicators like Shaun motivating our clients and prospects to take action immediately-with no regrets. I still think of Shaun and smile that I made a great decision for both of us that day.



Let us teach you how to be successful!

Regardless the controversy that the term Multi-Level Marketing (MLM) or Network Marketing brings to mind when mentioned in a conversation, the success of such an industry cannot be denied at the moment. The long existence of multitudes of MLM organizations is a wonderful indicator that network marketing is here to stay and flourish. As such, additional people are trying to join the bandwagon, building their own MLM . But, a lot of people are completely misguided or misinformed resulting into the collapse of several network marketing businesses. True that it is difficult to maintain multi-level marketing that could proliferate well, but undoubtedly there is one key component for a network marketing organization’s success, and that is a duplicating downline. Most people do not know how to build a duplicating downline, but hopefully with the tips to be presented, one may be able to gather a well generating force that almost immediately translate into a productive MLM business.

Multi-level marketing certainly entails leadership, specifically when building a downline. Since building a downline is only another designation for the recruitment process, great people management skills is important in order for the downline to operate well, and thus duplicate. A lot of people think that network marketing is a self-generating business, but if that was the case, then no MLM organization would have had failed. Downlines certainly not duplicate on their own, even if the product being marketed is perfect. The people in the downline are to be trained and mentored well or else the business would take no direction and would lastly fall flat. The person on top of the downline may be able to sign multitudes, but that does not guarantee duplication. Without a clear direction, the network would not expand towards success, but instead be paralyzed. The ones on top may easily put the blame on the ones at the bottom, but who recruited the people down there anyway’ Managing a multi-level marketing organization entails a lot of generosity and selflessness. Duplicability is after all not just the expansion of people in number, but the duplication of the success throughout all the people in the downline. It is a sad fact in human life that a lot of people think only for themselves. The people on top could think only of their success and see the ones under as nothing but machines to propagate the success. But that cannot happen in multi-level marketing. In order for the top to succeed, the bottom should be able to succeed as well. When building a downline, one should have a mindset that allows the success to trickle downwards, and not just to remain on top. The founder of the network marketing organization should be very conscious that what he or she was able to do, the people in the downline could do perfectly as well. There should be no secrets within the organization for the downline to duplicate. The topline should be able to share and teach the downline the same philosophies and techniques so that the success of the top could be replicated by people in the downline. Building a duplicating downline actually means duplicating one’s self. This means that when building a downline, one does not just inform people how to sell, rather, one influences or even infects others with one whole self, well at least just the business component of one’s self. When building a downline, one has to transmit the psyche of the top to the bottom, the bottom should be able to act in the same way as the ones on top. The downline ultimately becomes one with their organizer or founder, they should be able to share the same dreams, anxieties and hopes so that the success that the ones on top experienced would be replicated by the ones on the bottom. This speaks a lot about the recruitment process itself. True that is hard to enlist exact copies of the founder, but one has to carefully enjoin individuals who have the capacity to act and think in the same wavelength as the recruiter. In this light, the leader of a network marketing organization should reflect and see how the connection with the downline, or the prospective downline is. First one has to be sure if the people in the downline could relate with the leader and vice-versa. Duplication is unachievable without proper relation. Second, the leader should act in a way that is not so alienating to the downline, otherwise they might think too highly of the leader that they might assume they would never be able to be like him or her. Again a duplicating downline should have a duplicable top. With this in mind, building a duplicability can be ensured as well as the success of the business.



Build Wealth!

Can you really build wealth through Deliberate Intent? Absolutely, however there is a need for conscious awareness on a day to day basis. Meditation is known to help individuals obtain clarity so that goal achieving becomes natural. One must be clear on what they want and when they want it during these economic times.

Businesses are down sizing and your 401k is going up in smoke once some major player takes over or bankruptcy creeps in. This means that one is not in control of what has taking place on corporate grounds or with his own destiny. New leadership is needed. That’s where you come in.. Know thy self and others for that matter. Network Marketing has always been a business that one can learn how systems work and earn money while building passive income. However, it takes patients and determination to achieve financial freedom.

Network Marketing is not easy from the start. Strategies and concepts are imperative to have in a marketing platform. Education surrounding the latest marketing strategies is a must no matter what business you’re in. The key is to add value to what one wants to market. By doing this, one is deliberately intending to be the best, deliver the best, except nothing but the best and you will have the best. Take charge of what and where you want to be a year from now and get there.

Be in control of your own life, according to Robert Kiyosaki (best selling author of Rich Dad Poor Dad). Miniscule steps always makes the difference in your movement towards wealth building and making intelligent decisions which will enable you to proliferate yourself across the globe. Deliberate creation is one of the keys to success. This means starting where ever you are in your present place—no matter what your circumstances are, start now. We have all heard this time and time again, but how often does one utilize it. How often do we actually follow through to the end.

We live in a micro wave time, where everyone wants it right now, this very moment.

Deliberate intent is accomplished by thinking it, setting a goal for it, putting action to it, seeing it to its completion, and finally receiving it. Action is necessary, but it is appropriate action that is needed. For example, if one is working a network marketing business or any business for that matter and putting forth the leg work in recruiting, presentations, and most of all facing rejections, then he or she is not taking appropriate action.

This type of action is not partnered with enthusiasm and joy. It is associated with rejection and cynicism. Negative emotions which manifest negative results. Feelings are magnets and that is what is like unto itself is strong. One must be patient for the right action to emerge. You will know because of the feeling of enthusiasm that it brings in the beginning and throughout the entire marketing process. Center yourself around prosperity, no that it is yours and you will be pushed towards that action…



Let us teach you how to be successful!