One of the smartest decisions I’ve made in my marketing services business was the decision to offer high-end platinum-style coaching programs.

Practically overnight I added another six-figure income stream to my marketing services business. That quickly set off a chain of events that are also now bringing in a high six-figure income.

Platinum-Style Programs (what I call PSPs for short) are typically year-long packages of services, often including in-person retreat intensives, as well as telecoaching, teleseminars and other program benefits. PSPs can be offered collectively for a group, or privately for an individual. One of the PSP marketing strategies is to form a group of between 6-50 members.

Platinum Style-Programs are perfect for any type of coaching, consulting, training, organizing, design or speaking business. They lock clients into your services for a longer period of time which makes it possible for you to create better outcomes with your clients. They even out your cash flow so you can focus on doing what you do best instead of constantly requiring the need to implement new marketing strategies.

What distinguishes a PSP from other types of coaching groups?

1) A higher price point.

PSPs can run anywhere from $800.00 per month to as much as $3,000.00 per month, or more. If that sounds high to you, consider this: when clients pay more for services, they typically achieve better results. Why? Because they’re motivated to take themselves—and their investment—seriously.

2) Greater accountability.

In a regular coaching group or teleseminar program, clients can attend group telecoaching calls…or not. No one really holds them accountable for showing up and doing what they said they were going to do.

In a PSP, clients are usually held accountable for honoring their commitments, thereby breaking through barriers and accomplishing more. In my Platinum Program, clients are expected to complete a monthly check-in form that details their accomplishments, obstacles, upcoming action steps and tools needed to move forward.

Offering accountability cannot be over emphasized, which is why in my newer platinum programs I’m requesting that each client publicly declare their monthly goals to the rest of their group members.

4) Greater personal attention and relationship between you and your client.

To qualify a Platinum-Style Program, one of your marketing strategies will be to offer more one-on-one personalized coaching and support than you do in any of your other packages.

For example, in my regular Platinum Program, participants receive private success coaching with me every other month, in addition to in-person retreats, monthly group success coaching calls, teleseminars and other program benefits. In my Platinum Plus Program, clients coach with me twice each month, in addition to in-person retreats, monthly group calls and unlimited email access to me.

I’ve coached many clients to successfully launch their own Platinum-Style Programs, often starting first by offering a program to an individual client (which offers the benefit availability any time of the year) and then later on creating a Platinum Program group with a specific start and end date.

Platinum clients call forward the best in us as a coach, trainer, organizer or designer. Platinum-Style Programs don’t require a big list to get started. The beauty of them is you can start one immediately with very little marketing.

I now run two different regular Platinum groups, and my Platinum-Plus program. Platinum groups are an exciting, fun and highly lucrative way to create close-knit, soul-fulfilling client relationships.

I love the intimacy and connection I have with each of my Platinum success coaching clients, and my Platinum clients love feeling special, privileged and even more fully focused on creating success in their businesses.



Are You Looking For A Realistic $250K First Year Income Potential?

If you’ve been thinking it’s time to raise your fees I bet you’ve felt what I call, the “gulp factor.”

The gulp factor is when part of you suddenly turns to jelly, quivering at the thought of actually stating your new fees out loud. Fear takes over, cloaked in the disguise of all the reasons you “should” keep your fees the same. That voice inside is probably telling you:

“What if my new fees are too much?”

“Who am I to charge so much more?”

“If I charge more I’ll have to do more. I don’t want to work harder.”

And my success coaching favorite: “What if they say ‘no’ and I lose clients?”

Sound familiar? I thought so.

Now, you and I both know that the voice is the sound of fear, not truth. The job of fear is to keep you in the SAME PLACE you are right now. Fear is, well, fearful of growth, fearful of change and certainly fearful of you claiming your brilliance.

Let’s take a look at three simple tips for women entrepreneurs to banish the fear so they CAN raise their fees with confidence:

Business Coaching Tip #1: Tally the results your clients have achieved in the past six months.

What changes have your clients experienced? Did they ask for a raise, quit their job, gain new clients or solve important problems? Write down their specific, measurable results. What emotional achievements did they experience? Write those down, too.

(If you haven’t been tracking your clients’ measurable results, then this is your wake-up call to start! Your future in-come is riding on your commitment to produce extraordinary out-comes!)

Business Coaching Tip #2: Don’t decide for your clients what they can or cannot afford.

Truthfully? It’s none of your business to decide what fits or doesn’t fit within someone else’s budget. I hear from countless women entrepreneurs that they “worry” that their clients won’t be able to afford their services.

Excuse me if what I’m about to say sounds harsh. I honestly believe that worrying that your clients can’t afford your services is really an issue of self-worth, cleverly disguised as sympathy.

When I find myself slipping into that trap I snap out of it by reminding myself that when something is important enough, everyone finds a way to make it work financially.

Women entrepreneurs do their clients a much greater, authentic, soulful service by holding them fully capable of stepping up and making decisions. And by standing in her own power around mo-ney, a woman small business owner makes it possible for her clients to do the same.

Business Coaching Tip #3: When clients pay more they typically get better results.

People respect mo-ney and tend to care more for the things for which they pay more. For example, do you usually see fancy cars or homes in disrepair? Of course not! Their owners value and care for their investments.

You’ll find that the same is true when your clients pay more for your services. In fact, just the act of stepping up and paying a premium for a service will often trigger change at a deep, soul level. All of a sudden, clients take themselves more seriously, which is why you’ll see them get better results.

For me, raising my fees pulls me towards being an even better, more authentic success coach for my clients. The higher fees give me permission to coach with more power and to hold my clients accountable to achieve not only what they say they want, but also to achieve that which I see they are capable.

My success coaching request for you is to raise your fees with your next client. You’ll be propelled to more powerfully and passionately serve. AND your client will be inspired to create greater impact for what’s most important for her.



We help with your success!

Does this sound like you? You sign up for a seminar or purchase an information product. You’re excited about what you’re about to learn. Your expectations are high and you feel powerful because you’ve just made a positive decision.

And then…

Nothing.

A couple of months go by, the seminar CDs are stacked in your office next to empty printer cartridges, and the workbook from which you so excitedly tore off the shrink-wrap is there too, gathering as much dust as guilt.

What went wrong?

We women entrepreneurs are “lifetime learners”, but without strategies for how to take in all the information available, it’s too easy to spin our wheels and waste money on programs and information products we’ll never put to use.

Now, as a small business consultant, I love purchasing information products. (Way back when, I was a die-hard catalogue shopper. So when the Internet came along, I was a natural for taking advantage of its shopping convenience.)

I now have two coaches and I’m a Platinum member of a year-long coaching program. So you can see that learning rates high up on my priority list!

But … I do not purchase any information product, join a program, or attend a seminar without first being clear on how I am going to put the information to use.

Here are five favorite tips for getting the most from information products and programs, so that they put money into your pockets:

Success Coaching Tip #1: Ask yourself this pivotal question: “What is the one thing I want the product or program to deliver?”

When you’re clear on your outcome, the likelihood of achievement more than doubles. In addition, when you’re specific about the expectations for your purchase, you’re more likely to dive in and put the information to use.

Success Coaching Tip #2: Get into action.

No product or program will help you if you don’t take action! When I purchase information products, I listen to the CDs the moment they arrive. In fact, I keep a special case in my car with the information programs I’ve purchased lined up in the order I plan to listen to them.

Success Coaching Tip #3: Don’t expect one product or program to give you everything you need.

When I make a purchase or join a program, I’m looking for one great idea that will make the time I spend worthwhile. When I find it, I’m thrilled! Do I care that the other portions of the product or program were just so-so? Not really.

Here’s why: it only takes one great idea (put into action) to change your business—dramatically!

For example: Last year, I purchased a very expensive program, filled with incredible content. I listened to all sixteen CDs over the entire summer. There were easily ten different ideas for women entrepreneurs that were worth pursuing. I chose one idea for my small business consultant organization, put it into action and now have an additional $130,000 worth of annual revenue.

Success Coaching Tip #4: Chose components of the program in which you want to participate and ignore the rest.

Just because a product comes with CDs, a workbook and other goodies does not mean you must use them all! If you prefer to listen, then use the CDs and ignore the workbook. Prefer to read? Great! Curl up with the workbook and put the CDs on your learning library shelf.

Here’s another example: I’ve been part of a high-end marketing program. It includes the usual CDs, transcripts, monthly calls (which I can’t attend, due to scheduling conflicts), a members’ forum, etc.

I knew that as a small business consultant, I would never use half of the program’s components. But I make use of the other half each and every month. I read the transcript the moment it is available and listen to the CDs in my car. That’s it. Has the program been worthwhile? Absolutely!

Success Coaching Tip #5: Talk about what you’re learning.

I tell everyone I know what I am learning. Talking about new material helps clarify your thoughts, integrate what you are learning, plus sparks additional questions to ask. I find this tip priceless when it comes to getting more than my money’s worth from any product, program or seminar!

Banish seminar overload by putting these five tips into action. You’ll learn more—faster—and feel that delicious sense of power and accomplishment long after the shrink wrap is gone!



Build Wealth!

Sometimes, generating wealth is little more than a numbers game. Back in the 1950’s, there was one McDonald’s restaurant on a lonely stretch of highway and it was doing decent business.

Today, there are many, many thousands of McDonald’s all doing solid business these various restaurants essentially represent profits that are created by quantification.

In other words, each of these thousands of individual McDonald’s is “kicking in” their profits into the collection known as the McDonald’s corporation. These profits are well into the billions of dollars.

Now, where would McDonald’s be if it remained that single entity restaurant on that lonely stretch of California highway? It would have probably faded from the map decades ago.

The reason that we all know about McDonald’s today is because it was/is a company that understands the value of expansion.

While there is certainly nothing wrong with carving out your own little niche in a particular business venture, it would be somewhat wrongheaded not to expand your business when the time is right.

Remember, business has a tendency to be cyclical and when the chance arises to earn significant income in the form of a business expansion such an opportunity should never be taken lightly.

Returning to McDonald’s, for example, the founders of the initial restaurant realized that their simple menu filled a need as many people wanted to eat quickly and on the go.

If they had not expanded when they realized that such a demand existed and no one was filling the need they might have forever missed their opportunity and handed a multi-billion dollar idea to someone else.

But, there also needs to be an understanding that there is a difference between properly expanding and over-expanding.

When you rush into an expansion when there is limited need or a limited customer base then you run the risk of turning your business into a financial drain as you overextend yourself. Yes, it would be great to sell a million dollars worth of widgets every year but if you can only sell 100,000 of them then you need to cut your expansion back to the demand. Anything more will would b a surefire way to see your company start bleeding in red ink and that is clearly not the path to wealth.

But, if there is a demand for 100,000 widgets and you are only producing 10,000 of them…what are you waiting for?!



We help with your success!